How to market an English football club in Asia

Each year, you'll see a number of English footie clubs flying our way for their pre-season tours. Last year, Liverpool toured Singapore and Bangkok and I can tell you the local fans went nuts. There's a huge, loyal local following of English clubs here which the clubs are eager to tap into. An Asian equivalent of David Beckham would be worth a lot of money - he can play, he can sell shirts and he can help canvass for sponsorship.

While some local boys (like Dear Hubby) think it's a great idea (mainly because we're living here in Asia and high visibility for LFC = more tv time, more merchandise available here), others prefer their club to remain... well... local. I can understand that. If I were a lad growing up in Liverpool, I'd be wondering what some far-away fan knew what it was really like to be a fan.

Fortunately, I have a solution that will please both sides. And I am going to write in to the Marketing Dept at Liverpool FC with my oh-so-brilliant suggestion. Here goes.



Dear Mr Marketing Type person at Liverpool FC,

First, I would like to say that I am a HUGE Liverpool fan and have been one since I was a little girl. I would love to see our club be the biggest club on earth and have a more visible presence here in the Far East. I also realise it's important that the core of our club remain Scouse, remain true to our roots.

Here is my proposal: A Scouse-Chinese mix player!

What do you think?


Regards,
Mrs Top Monkey